Client-side Turnover Turnover of a key position at your client’s organization – whether your agency’s direct point of contact or another senior business leader – presents a significant risk to the relationship, but as is so often the case, with the risk comes opportunity. Client-side turnover can also be leveraged beyond what you may have…
(This is the last in a series of three articles on agency client retention.) Perhaps nothing signals the impending end to the agency-client relationship more than a client’s belief that the agency does not really understand them. If the agency’s work is not reflecting what the client knows and believes about their brand, then the…
(This is the second in a series of three articles on agency client retention.) Perhaps nothing signals the impending end to the agency-client relationship more than a client’s belief that the agency does not really understand them. If the agency’s work is not reflecting what the client knows and believes about their brand, then the…
Perhaps nothing signals the impending end to the agency-client relationship more than a client’s belief that the ad agency does not really understand them. If the agency’s work is not reflecting what the client knows and believes about their brand, then the relationship will not last long. Since the client’s perception will define the business…
What is a Chatbot? According to Wikipedia, “A chatbot is a computer system that conducts conversation via auditory or textual methods.” Chatbots are also known as talkbot, chatterbot, bot, IM bot, interactive agent or artificial conversational entity. Google, Facebook and Microsoft bet big on chatbots in 2016, giving us the indication that tech giants believe…