Category: Content Marketing

One of my favorite subjects: eMail messaging and marketing!  This is the MOST EFFECTIVE single tactic available.  Absolutely every single person you want to do business with has an email address and uses it – possible exception would be hospice care.  An email address is a unique identifier and 1 to 1 relationship to every…

When it’s time to launch your product or service, you want to spread the word far and wide. One of the best ways to do that is through a press release; though having to write one may give a product/service innovator pause. The biggest reason for this? Toiling over the many things you have to…