Facebook Pixel: What is it and how does it work? Facebook pixel is the new popular kid on the block and rightfully so! The facebook pixel enables a deep dive into what users are doing on your site. This pixel bridges where website analytics would typically do the heavy lifting but cannot on Facebook. Most…
Acquisition secrets can decrease your media costs for acquiring customers, there by increasing your gross margin, stat! With the mighty competition for the consumer dollar, we know that every penny counts. You may not even push these pennies to your bottom line. You may decide that improving your customer service will increase retention, so you…
Attribution Modeling is a mouthful to say and an earful to listen to. Digital and database marketers use attribution modeling to find the most effective mathematical method of attributing value to a point on the conversion path so you can optimize and repeat thereby acquiring customers at the lowest possible cost while delivering the highest…