Have You Embraced Email Marketing? Let’s be upfront: Too many businesses still aren’t using email marketing. This is surprising as it’s a single access point that all adults have. Not everyone participates in social, not everyone gets their media from the same outlets. Even though, as Direct Marketing Association reports, U.S. businesses can see an…
More than 75% of U.S. consumers are on social media. More and more people are seeing their news, videos, photos and advertisements on Facebook, Twitter, Instagram, etc. That means your social media marketing strategy must be one of your top priorities. You have to go where the people are. So how do you navigate the…
When you see a post on Facebook or Twitter, what captures your attention first? The text, or the coinciding visual? If you said the visual, then you are in the majority! In fact, 30 percent of our brains go to processing visual information, according to Discover Magazine. And we’re more likely to remember visuals over…
It’s a fact: 85% of consumers in the United States are on a social media platform. That’s according to the MarketingSherpa Consumer Purchase Preference Survey, which also found that 58% of consumers also follow their favorite brands on social media. Knowing this, it’s time to ask yourself a crucial question: Is your social media marketing…
Search engine optimization (SEO) is ever-evolving, and 2017 will be no different. Here’s what experts are saying to expect for SEO next year: Everything SEO Will Go Mobile If you aren’t yet optimized for mobile, you’re losing customers. Earlier this year, Google started penalizing websites that weren’t responsive on mobile, and don’t expect that trend…
Adding Podcasts to Your Marketing Strategy Do you listen to podcasts? You might have heard of the one podcast that put the whole field on the map: Serial. Other popular podcasts include This American Life, Welcome to Night Vale, or WTF with Marc Maron. You can find podcasts in every genre, from fiction, nonfiction, comedy,…
Looking back, we might all consider 2016 a crazy year. When it comes to marketing campaigns, however, it was a great. Continuing from the last blog, here’s part II of the best marketing campaigns of 2016. Xbox Design Lab Instagram Posts Instagram can be difficult for brands to master. You have to capture the visual…
The Best Marketing Campaigns of 2016, Part I A lot can be used to describe 2016. When it comes to 2016 digital marketing campaigns, that word is “great!” Here’s a roundup of the best digital marketing campaigns chosen by marketing agencies around the internet. Comedy Central and The Daily Show’s Secret Game Adhere names this…