Social Media 101 – How To GROW Your SMB Business Into An Enterprise Level Organization. Welcome to Social Media for Business 101! Regardless of whether you are a newbie looking to make a splash in the current scheme of things or a grizzled vet who needs a quick refresher course on what’s been happening since…
Acquisition secrets can decrease your media costs for acquiring customers, there by increasing your gross margin, stat! With the mighty competition for the consumer dollar, we know that every penny counts. You may not even push these pennies to your bottom line. You may decide that improving your customer service will increase retention, so you…
Attribution Modeling is a mouthful to say and an earful to listen to. Digital and database marketers use attribution modeling to find the most effective mathematical method of attributing value to a point on the conversion path so you can optimize and repeat thereby acquiring customers at the lowest possible cost while delivering the highest…