Is Voice Search the Future of Marketing? Pull up your phone and ask your virtual assistant a question. Take a look at the results. What do you see? Depending on what you asked, you’ll either see local results for businesses or web pages that match your query. Is your potential customer or client finding you…
5 Reasons Why Inbound Marketing is Key to Your Marketing Strategy You’ve most likely heard about inbound marketing, and how it’s crucial to your marketing strategy. However, do you understand the compelling reasons? Are you dragging your feet on joining the recent phenomenon called Inbound Marketing? If so, you should check out why you cannot…
Your marketing automation software is installed and ready to go. Now, it’s time to create your tripwire or lead magnet. Where do you start, however? That’s a question that largely depends your goals, who your target audience is and vigorous A/B testing; however, it’s been shown that the best type of lead magnets are things…
When it’s time to launch your product or service, you want to spread the word far and wide. One of the best ways to do that is through a press release; though having to write one may give a product/service innovator pause. The biggest reason for this? Toiling over the many things you have to…