Marketing Automation and Why You Should Get on Board

Customers lining up to get your highly sought after product or service?  Servers failing due to the overwhelming demand?  It used to be that easy with a handful of brands in the market.  As our world matures and brands multiply, we have to be better, more sophisticated and deftly with our marketing strategy and initiatives….

How-To Leverage Facebook LIVE in Marketing Strategy

Did you know that using Facebook LIVE can get you a boost in organic views immediately?  Because this is so new and intriguing to viewers, Facebook is giving more exposure to LIVE than traditional posts. This means your friends and suggested organic posts will get more impressions of your Facebook LIVE than an image post or…

Facebook Advertising is a Must-Have Marketing Tactic

Facebook is the leader of social media, with nearly 68% of U.S. adults using the social media platform. And more than 76% of people check Facebook daily. That’s a lot of eyeballs, and it’s one of the many reasons that you need to invest in Facebook ads to promote your product, service and content.  Facebook is also…

The Silver Bullet: Email Marketing is the Single Most Accessible Contact Method

Have You Embraced Email Marketing? Let’s be upfront: Too many businesses still aren’t using email marketing.  This is surprising as it’s a single access point that all adults have.  Not everyone participates in social, not everyone gets their media from the same outlets. Even though, as Direct Marketing Association reports, U.S. businesses can see an…