More than 75% of U.S. consumers are on social media. More and more people are seeing their news, videos, photos and advertisements on Facebook, Twitter, Instagram, etc. That means your social media marketing strategy must be one of your top priorities. You have to go where the people are. So how do you navigate the…
When you see a post on Facebook or Twitter, what captures your attention first? The text, or the coinciding visual? If you said the visual, then you are in the majority! In fact, 30 percent of our brains go to processing visual information, according to Discover Magazine. And we’re more likely to remember visuals over…
It’s a fact: 85% of consumers in the United States are on a social media platform. That’s according to the MarketingSherpa Consumer Purchase Preference Survey, which also found that 58% of consumers also follow their favorite brands on social media. Knowing this, it’s time to ask yourself a crucial question: Is your social media marketing…